Product Owner explained in 15 minutes

Lately, I’ve seen more and more comments that Scrum doesn’t support Product Management to well. I’m not sure why. Product Management is not that difficult to understand, although it can be very hard work.

I’m not a big fan anymore of Scrum as a holistic collaboration framework. The first version of the scrum guide is a good collaboration guide for complex software development. And as the name suggests, it is a guide, not a law.

That being said, the following video by Henrik Kniberg at least explains the basics of Product Ownership very, very well, especially when it relates to the development team and what a PO or PM for that matter does and does not do.

Watch and learn!