Product Owner (a.i.) @ BrandLoyalty

BrandLoyalty designs, develops and implements loyalty solutions that help the world’s most successful retailers to change consumer’s behaviour. BL changed to a data driven company based upon a developed data warehouse solution and changed their CBI department to a agile/scrum way of working.

Roles: Product Owner CBI, Agile Coach


  • Delivered in 5 months a data warehouse reducing analysis time of loyalty programs from 3 weeks to 3 days including data load from 3 days to 10 min for 1 TB
  • Delivered support processes for improving and maintaining the DWH
  • Changed 5 CBI teams to agile/scrum way of working
  • Changed consultants to product owner (business representative level)

“With Jaap in my team in the role of product owner and agile coach, we managed to merge two data teams into one product team in a short time. We then proceeded to deliver a state-of-the-art big data/business intelligence solution in almost 8 months’ time that was able shorten our core analysis process from 8 weeks to 1 week reduce manual labor of our analysts by 25%. Jaap was a great driver in accomplishing these results. He is a quick thinker, is very honest and has the talent to give you insights in a very constructive way.”

Arnoud Andeweg – Manager Consumer & Business Intelligence @ BrandLoyalty